B2B Craftworks
Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.
Podcasting since 2020 • 60 episodes
B2B Craftworks
Latest Episodes
Cruel World (How I Became an Optimist)
On this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor. What is mindset? Why is it so important? What are the tangible change...
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5:48
How to be happy without a happy life (3 Mindset habits of successful freelancers)
I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at ...
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7:55
Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]
In the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness." They explore how emotional states—such as fear, pride, and c...
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39:03
Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]
Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership. Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" mod...
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38:50