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B2B Craftworks

B2B Writing Institute

Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.
Episodes
A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver] March 21, 2023
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Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]January 27, 2023
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Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]January 23, 2023
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Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)December 13, 2022
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A Better Sentence, Oh My Go**, Leaving My Office, When Selling Feels Like Magic [Friday Update Nov. 4 2022]November 04, 2022
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Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th] October 27, 2022
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A+ Leisure Week, Accepting Compliments, and a Seminar High [Friday Update Oct. 7th, 2022]October 07, 2022
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No Go Bro Zone, Clients Don't Read Writer Blogs, I Painted a Cool Rose (!) [Friday Update Sept. 30th, 2022]September 30, 2022
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"She Freed a Lot of People," How Businesses Work, and My Glorious Planner Arrived [Friday Update September 23rd, 2022]September 22, 2022
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How to write fasterSeptember 19, 2022
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The Weirdest Thing I Do (Seriously), Don't Go In That House, Feel Good Going Slow [Friday Update Sept. 2nd, 2022] September 05, 2022
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The "Goosebumps Cover" Method, Cycles of Emergency, Disney(World)(Land) (?), [Friday Update Aug. 29th, 2022] August 29, 2022
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"Nothing is Boring" by Jay Acunzo [Read by Sarah Greesonbach]August 10, 2022
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A Life of Leisure, Helping Teachers Escape the Classroom, How Much Time Should Writing Take? [Friday Update Aug. 5th, 2022]August 08, 2022
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Apologies to That Facebook Group Dude, Troubleshooting Your Freelance Un-Success, Secret August Fun Thing [Friday Update July 28, 2022]August 02, 2022
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My Second Rooftop Pool Party, Writing at Scale, "Over-Promising" on Writing [Friday Update]July 22, 2022
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Freelancing With Small Kids Underfoot [Special Q&A]July 15, 2022
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Shady Sells, Kid-Free Weekend, Taking Off the Sock [Friday Update]July 08, 2022
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Vulnerable before it's fixed, self-discovery, a rubric for pricing [Friday Update]June 24, 2022
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The "Qualifications" for Becoming a Copywriter and Mindset Hacks for Beginners [New Interview]June 10, 2022
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My Landing Page, It's Harder Than They Make It Sound, and a Tornado Watch [Friday Update]May 27, 2022
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Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]May 20, 2022
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How to Connect With B2B Writing (With Kristen LaFrance)May 18, 2022
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Welcome Back to B2B Craftworks! The 2022 UpdateMay 13, 2022
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Power in Cold Pitching With Bree WeberMay 04, 2021
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