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B2B Craftworks
B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.
B2B Craftworks
The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity
In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing, and how content writers can bridge the gap between legal professionals and the tools they need.
www.b2bwritinginstitute.com
https://www.linkedin.com/in/strawberry-nevill/
https://www.strawberrynevill.com/