B2B Craftworks
B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.
B2B Craftworks
How to Connect With B2B Writing (With Kristen LaFrance)
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Season 2
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Episode 2
B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives.
Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience connecting with business, marketing, and content.
Learn more about Kristen: https://twitter.com/kdlafrance
Get fun memes: https://twitter.com/AwYeahSarah
Learn more about B2BWI: https://www.B2BWritingInstitute.com