Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!
More about Alyssa:
More about Sarah:
Maslow's Hierarchy of Needs
Seth Godin's A hierarchy of business to business needs