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B2B Craftworks
B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.
B2B Craftworks
B2B Writing Institute: The Origin Story
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B2B Writing Institute
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Season 1
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Episode 1
The origin story of the B2B Writing Institute.
We look at three guiding principals of the institute:
ACCESSIBILITY
MULTI-TRACK WRITING CAREERS
EDUCATION
...And we hear how these principals will play out in the first year of B2BWI.
We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research.
b2bwritinginstitute.com/